When a game introduces a new expansion, two things happen: MAU and DAU spike as new Facebook上で良いソーシャルゲーム come into the game, and retention DAU as a percentage of MAU falls. Like those first six months, the non-paying users will drop out and the dedicated paying users will stay — and hopefully there will be more of those dedicated users than prior to the expansion. What Developers Can Do: Keep it Awesome, Reduce CPI Social games on Facebook are only Facebook上で良いソーシャルゲーム now finding ways to prolong the gameplay experience through expansions and sequels. Zynga, meanwhile, continues to explore expansions like the upcoming Pioneer Trail add-on for Facebook上で良いソーシャルゲーム 14-month-old FrontierVille. Aside from introducing new content, developers can also change the evaluation equation by reducing overall CPI. This comes from targeting user acquisition toward only the users they want to have in their game. It may seem like an obvious conclusion that you should only spend money on the users most likely to spend ドラゴンストーリーゲーム on you; but we still see some games going after a large, general audiences in their first two months on the market. What Facebook Can Do: Make it Easier to Acquire Users Facebook scaled back https://money-bonus.site/1/1000.html channels available to social games last year in an attempt to clamp down on a spam problem. Some of this virality is beginning to return on the platform, now that Facebook feels it has spam under control. Beyond Facebook上で良いソーシャルゲーム, though, the platform is working to improve social discovery for games and introduce a better new-user experience. All of this will help developers connect with the kind of users that can support high LTV.